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官员直播带货谨防“作秀”

  多地领导干部为农副产品“代言”自带流量引关注

  ● 疫情期间,全国上万间蔬菜大棚瞬间变成了直播间,各地方官员纷纷开启直播带货模式。这种形式补上了传统农产品营销的短板,带货效果非常明显

  ● 部分领导干部将直播间当成秀场,出现了流量注水、销量造假、大搞摊派等现象。这些自欺欺人的浮夸作秀行为,背离了为民办实事的初衷,成了一种出风头、讲排场的新型形式主义、官僚主义

  ● 官员直播带货,“播”的是自身担当,“带”的是政府公信。消费者为官员推销的产品买单,更多的是对领导干部身份的信任。官员直播带货一旦“翻车”,不仅降低产品声誉,影响官员形象,更会损害政府公信力,希望走进直播间的每一位官员都能“牢记使命”

分分快3  suizhefugongfuchandetuijin,gedisuiranjingjizaizhujianhuifu,danshishangweidadaoquniantongqishuiping,xuduodiqudenongchanpinhaicunzaizhixiaodeqingkuang,yushigediguanyuanfenfenkaiqizhibodaihuomoshi,lituidangdinongchanpin。

  《fazhiribao》jizhezhuyidao,xinguanfeiyanyiqingbaofayilai,yixianzhangweidaibiaodexuduozhengfuguanyuanfenfenweinongfuchanpin“daiyan”,chengweibaixingyanzhongde“daihuoyuan”,youguanyuanhaidengshangweiboresou。dansuizhezheigurechaozhujianjiangwen,youxiedifangkaishichuhunzhao,birushanxishengchengguxiangongkaifawen,yaoqiuquanxianbangfuganbuzai“xianzhangzhibodaihuo”huodongzhonggoumaibushaoyu50yuandenongchanpin。cishijingmeitipuguanghou,dangdiyichengrencuowubingzhiqian。

  zaibeijingdaxuelianzhengfenfenkuai3yanjiuzhongxinfuzhurenzhuangdeshuikanlai,guanyuanzhibodaihuoshiyizhonggexinghua、duanshijiandexingwei,zhinenggoucijimoujigepinpaidefazhan,“gengzhongyaodeshi,zhengfuyinggaicongpuhuixing、shijixingdengjiaoduchutaixiangguancuoshi,qieshicujindangdijingjifazhan”。

  地方官走进直播间带货效果非常明显

分分快3  3yue2ri,anhuishengdangshanxianxianzhangtaoguanghongzoujinwangluozhibojian。“dangshansulipierbo,diaodaodishangzhaobuzhe。”taoguanghongyibianchizhesuli,yibianweiquanguowangyouzaixiandaihuo。huodongqijian,tadezhibojianyongru60wanmingxiaofeizhe,dangtiandianpuxiaolianggaoda2.7wanyudan,shouchujin14wanjindangshansuli,weishouyiqingyingxiangerzhixiaodedangshansulidakailexiaolu。buzhidangshan,zhejiangquzhou、guangdongxuwen、hubeienshi……yuelaiyueduodezhengfuguanyuancongbangongshizoujinlegedawangluopingtaidezhibojian,tuixiaodangdinongfuchanpin。

分分快3  mofang“wanghongdaren”lijiaqi、leitijiaozhichilajiao、yanchangwanghonggequ《nanshannan》……suizheyiqingzhujianhaozhuan,difangguanyuanhuashen“wanghongzhubo”,yigaiwangrizhengjinweizuodeyansuxingxiang,yong“wangyanwangyu”daihuo,chengfensiwei“baobao”“laotie”,yibianhudongliaotian,yibianshichituijie,weitesenongchanpin“daiyan”,cujinxinlingshouxiaofeirechao。duici,zhongguonongyenongcunbuxiangguanfuzerenbiaoshi,yiqingqijian,quanguoshangwanjianshucaidapengshunjianbianchenglezhibojian。gedifangguanyuanhewanghongfenfendaihuo,rangzhibochengweile“xinnonghuo”,yerangnongchanpinxiaoshouzhaodaolexinchulu。zheizhongxingshibushanglechuantongnongchanpinyingxiaodeduanban,daihuoxiaoguofeichangmingxian。congwanghong、davzhibodaihuodaoxianguanzhibodaihuo、guanfangfawenchangdaoditingjiguanyuanzhudongweidifangtechandaiyan,zhongguodianshang“huruyiyechunfenglai,qianshuwanshulihuakai”。

分分快3  “gejiecanyuwangluozhibodaihuo,qizhongbaokuoyuelaiyueduodeguanyuancanyuqizhong,duiyuwangluojingjidefanrongjuyoushifanyiyi,biaomingdifangzhengfuyebatongguowangluozhibodaihuozuoweizijizhengjideyigefangmian,huozheshuozhengquelvxingzuoweizhengfuguanyuanzhizedeyigezhongyaozuchengbufen。zheijiangduigengduozhengfuguanyuancanyuwangluozhibolingyu,bingtongguozhibodaidongcujindifangjingjidefazhan,qidaolianghaodeshifanzuoyong。”zhongguochuanmeidaxuerenleimingyungongtongtiyanjiuyuanfuyuanzhangwangsixinfenxirenwei,zhengfuguanyuanjieruhaihuidaidongqitayixiecuoshidegenjin,birudifangshangweipeihewangluozhibodaihuoerjinxingdifangjingjizhengcediaozheng,chutaixiangyingpeitaocuoshi,shenzhiduijutidejingjifazhanmoshiyehuijinxingdiaozheng,shiqigengfuhewangluozhibojingjifazhan。zheizhongqingkuangkendingyouliyucujinwangluozhibojingjidefazhan,cujinqixiangchijiuhua、guifanhuadefangxiangfazhan。

  wangsixinrenwei,zheizhongjingjidefazhanduiyuqitafangmiandefazhanyehuichanshengliandongxiaoying,“birushujuchanye,yinweizhiboduole,shujujileiyejiuduole。tongshi,zhibodaihuoshejishengchanwuliudenggegefangmian,xiangyingpeitaocuoshidechutaiyehuicujinzheixielingyudefazhan”。

分分快3  “guanyuanzhibodaihuoshiyizhongxindecujinjingjidefangshi,yifangmiantixianledangdizhengfujiqiguanyuanduifugongfuchanhejingjifazhandezhongshi,lingyifangmian,yeyouliyuguanyuanliyongzishenyingxianglidaidongdangdipinpaidetuiguangheshangpindexiaoshou。zheiyenengzaiyidingchengdushangdaporenmenduiguanyuandekebanyinxiang,ranglaobaixingduizhengfuguanyuanyougengduodeqinqiegan,tishengzhengfuguanyuandexingxiang。”zhuangdeshuishuo,zhengfuguanyuanyinggaimingquezishendejiaosedingwei,yaoliyonghaozhibodaihuozheigepingtai,danyoubunengjinjinmanzuyuzheigepingtai,buyaobazhibodaihuobianchengyigezuoxiudepingtai,yinggaishishizaizaideweilaobaixingzuoshiqing。

  zhuangdeshuizhichu,guanyuanzhibodaihuoshiyizhengfuxinyongweiyituo,zaizhiboqianyingduipinpaihechanpindengjinxingshenrulejie,buyaobeiweiliejiamaochanpinsuomengbi,xuyaobaozhengchanpindezhiliangheshengchanguochenganquan。ruguochuwentidehua,bujinqiyedeshengyuhuishousun,zhengfudeshengyuyehuishousun。

  直播带货变官员秀滋生新型形式主义

  5yue9ri,shanxishengchengguxianxianzhangzhibodaihuohuole,daihuozheiyihuatidebushijingrendexiaoliang,ershi“yaoqiuquanxianbangfuganbuzuidixiaofei50yuan”deyizhitongzhi,yijisuizhierlaideguanfangdaoqian——“tongzhizhongdeyaoqiushicuowude”。jumeitibaodao,xibumoufuzedianzishangwuyewudejicengganbutucao,jinqizhibodaihuohuobao,tamangdebuyilehu——lingdaoganbudongzhezhaotayaowanghong、yaoliuliang,rangtatuijianzhibofenfenkuai3pingtai。“lingdaojiangmianzi,zhibodaihuoshiguanzhongyidingyaoduo,xiaoliangyidingyaoda,zuijiandandebanfajiushizhaowanghonghuo‘dahao’cengliuliang,yizhiyuxianzaiwanghongheliuliangpingtaishengyihuobao,zhiboyichangjiezheyichang,xiangguanshoufeiyeshuizhangchuangao。” weilezhiboshideliulianghexiaolianghaokan,yixiedifangkeweifeijinxinsi。youdedifangzhuanmenfawengaotanpai,bujinrangdangyuanganbudangguanzhong,haiguiding“zuidixiaofeie”;youdedifang“kuibenzhuanyaohe”,yidiyuchengbendejiagegaocuxiao,zhiguanliuliang、xiaolianghaokan,buguanzheibimaimaihuabuhuasuan;haiyoudedifanggao“erciqianyue”“xujiaxiadan”,bayiwanchengdejiaoyizaizhiboshizaiyanlianyibian,huoxiadanzhihouzaituidan…… gengyoushenzhe,yixiedifanghaizuzhidaliangshuijun,zailingdaozhibodaihuoshigaochanggerenzange,yingzao“shuaping”defenwei。buguanlingdaozaizhibojiandebiaoxianruhe,yilvgaohu“lingdaohaoqinmin”;buguanlingdaoxiangmaoruhe,yizhigaohu“lingdaohaoshuai”,zaiwangluopingtaishangchiluoluodixiu“xiaxian”。 “zheizhuyaoshiyouyuyixieguanyuandezhengjiguanchuxianlewenti。youdeguanyuanweilezhengjihedianjilv,beilileguanyuanzhibodechuzhong。youxielingdaoganbuhaimeiyoushiyingzheizhongxinchuanbofangshidetedian,yiranyanyongguanchangsiweihexingzhengminglingdefangshilaizuozhibo。guanyuanyinggaibazhibodaihuozuoweiyizhongzhengfugongguandefujiachanpin,zuoweizhanxiandangdichanpintesedejihui,erbuyingjizijitaidadeyali,renweiguankanrenshushaojiumeiyoumianzi。”zhuangdeshuishuo。zaibeijingkejidaxuelianzhengyanjiuzhongxinzhurensongweikanlai,muqianchuxiandemouxieguanyuanzhibodaihuozuochudeqiangzhixingguidingdengxianxiang,yijingdaozhiguanyuanzhibodaihuodechuzhongfashengleyihua,weibeihuozheniuquleyuanxiandefazhanfangxiang。“zheixiebuhaodexianxianghuijidangdidejicenggongwuyuandailaihenduoewaifudan,shenzhikenengzouxiangxingshizhuyi、guanliaozhuyi。duizheizhongxianxiangyingjishiezhi,bunengrangzheizhongfengqimanyanxiaqu。” “lingdaoganbutongguowangluoyuqunzhongjinxinghudongfenfenkuai3,benshenbushiwenti。danruguochaoguohelidechengdu,guanyuandaihuojiubianchenglezuoxiu,shenzhiweiletishengzijidezhengji,duiliuliang、fensishuliangdengshujuzaojia,shiqichengweiyizhongexingjingzheng。zheidailaidefumianyingxiangshifeichangdade,tabujinshilingdaoganbumeifajizhongjinglijiejueshijiwenti,erqiehaihuishiqunzhongduiyudangzhengganbudeyinxiangdadazhekou。”songweishuo。

  官员带货乱象丛生必须明确商业边界

分分快3  dangdeshibadayilai,zhongyangchixuduixingshizhuyi、guanliaozhuyideng“sifeng”jinxingyanlidaji,youxiaogaishanledangfengzhengfeng,tishengleganbuxingxiang。danbufenlingdaoganbujiangzhibojiandangchengxiuchang,chuxianleliuliangzhushui、xiaoliangzaojia、dagaotanpaidengxianxiang。zheixieziqiqirendefukuazuoxiuxingwei,beilileweiminbanshishidechuzhong,chengleyizhongchufengtou、jiangpaichangdexinxingxingshizhuyi、guanliaozhuyi。

  “zaifan‘sifeng’deguochengzhong,shemizhifenghexianglezhuyidedaolehenhaodeezhi,yinweixianglezhuyiheshemizhifengcongfaxiandaochengchudoubijiaorongyi,danxingshizhuyiheguanliaozhuyishibieqilaibijiaofuzaheyinbi。”songweifenxishuo,shaoshulingdaoganbuduixingshizhuyi、guanliaozhuyideweihaimeiyoushenkerenshi,benshendedangxingxiuyanghezhengzhinenglibuzu,yidanyoujihuijiumangmudizhuiqiuzhengji,henrongyichuxianxingshizhuyiheguanliaozhuyi。weilaiyaojinyibujiaqiangzheifangmiandefenfenkuai3,jijingzhunshibiexingshizhuyi、guanliaozhuyi,lutoujiuyaoda,zhuazhudianxingjiuyaochengchu,zhiyouzheiyangcaiyoukenengquxiaomiexingshizhuyiheguanliaozhuyi。

分分快3  zhuangdeshuirenwei,mouxieguanyuanhaicunzaitequanguannian,buwushi、buqiushi,zhimanzuyubiaomianshangdehonghonglielie,rongyizishengxingshizhuyiheguanliaozhuyi。tongshi,xuduogaoxingshizhuyiheguanliaozhuyideguanyuan,xihuanbazheizhongxingweipishangguangxiandewaiyi,yiqiubodeshehuigongzhongdeguanzhu。

  “duanqineihennanconggenbenshangjiejuexingshizhuyiheguanliaozhuyi,zhinengjinkenengdiezhi。”duici,zhuangdeshuijianyi,shouxianyingcongshenchugaibianguanyuanyiyoudetequanguannian,qiciyaorangguanyuandequanlishoudaogengduodejianduhezhiyue,disanyaotigaolingdaoganbudedandangyishi。

分分快3  zhenduiguanyuanzhibodaihuodewenti,youpinglunchengzhibodaihuobixumingqueshangyebianjie,youbiyaoduilingdaoganbuzuochuzhunruxianzhi。yuanzeshang,lingdaoganbu“daihuo”xuyaojingguobaobei,bunengsuiyijieshouqiyeyaoqing,gengbunengcanyuxiangguanyingxiaohuodong。erqie,“daihuoduixiang”yingjinxianyudangdiyinziranzaihai、yiqingdengbukekanglichanshengzhixiaodetesechanpin,lirunongchanpin。zailiudeliangkanlai,yingdanhuaguanyuanzhibodaihuodexianxiang,chufeizheiweiguanyuanbenshenjiushimingren,huozhefensiliangbijiaoda,fouzeguanyuanzhibodaihuojiushizuoxiu。ruguoguanyuanyaocanyuzhibodaihuodehua,yinggaizhenduitedingdiqu、tedingxingye,erbushejitedingqiyehuoshangpindefenfenkuai3,fouzekenenghuirangguanyuancanyuzhibodaihuodegongyixingweichengweiyizhongshangyexingwei。guanyuanyouyushenfendeteshuxing,zuihaobuyaosuibiancanyujuyouyinglixingdehuodong。zongdelaishuo,guanyuancanyuzhibodaihuoxingshidayubenshen,buyingduiqicujinwanghongjingjiliangxingfazhanyouguoduodeqiwang。

  duiyufangzhichuxianguanyuanjisirendaihuoxianxiang,zhuangdeshuijianyiyinrushehuijiandujizhi。zaizhibojieshuhou,yinggaimingquegongbushangpindemuluyijishengchanqiyedeqingkuangdeng。congzhangyuanlaikan,zhengfuyingyi“hulianwang+”desiwei,bazhibodepingtaizuoweixuanchuanbenditesechanpindechuangkou。zhengfuyekeyijiangqidazaochengweileisiyuzhengwuappdepingtai,xingchengyigequanguoxingdeguanfangzhiboshichang,zheiyanggengyouliyuduigegediqudechanpinjinxingxuanchuan,xingchenggenghaodeshichangxiaoying。


  youzhuanjiazhichu,guanyuanzhibodaihuo,“bo”deshizishendandang,“dai”deshizhengfugongxin。xiaofeizheweiguanyuantuixiaodechanpinmaidan,gengduodeshiduilingdaoganbushenfendexinren。guanyuanzhibodaihuoyidan“fanche”,bujinjiangdichanpinshengyu,yingxiangguanyuanxingxiang,genghuisunhaizhengfugongxinli,xiwangzoujinzhibojiandemeiyiweiguanyuandouneng“laojishiming”。 (jizhe zhao li shixisheng qinhuamin)


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